Yvette Elliott is the Principal of Elliott. Marketing, Chief Operating Officer at ClickInsight Corporation - a leading digital analytics consulting firm, an Adjunct Professor of marketing and personal & business development at Sheridan College Institute of Technology and Innovation, a strategic leadership soft skills coach and keynote speaker.
With over 20 years of award-winning experience in digital marketing, sales and business development, Yvette mastered how to apply her signature combination of analytics driven insights with leadership soft skills to a range of business problems. She has experimented with a variety of different tools, systems and technologies to improve business results and raise employee proficiency. Her captivating communication style sparks action and determination. She shines when translating technical results into business speak with executives as much as she does leading her teams at work and students in the classroom. Yvette personifies a growth mindset, is purpose driven and is strongly centered by her lead-by-example and growth-mindset values.
Earlier in her career, Yvette was a martech and business development management consultant, held business development and marketing management roles with Black Entertainment Television owned by Paramount Media Networks/Viacom, St. Joseph's Communications, Oxford Properties Retail Group, parent company of the world class Yorkdale Shopping Centre, where she created and implemented their industry-leading, award-winning digital marketing strategies.
Throughout her career, Yvette has mentored college students, co-managers and direct reports with building their leadership soft skills, alongside their technical knowledge (hard skills) to jolt career advancement and work-life harmony. Yvette captures the attention of attendees from the stage, either as keynote, guest speaker or trainer at many marketing and technology industry events. These events include the Interactive Advertising Bureau of Canada (IAB Canada), International Council of Shopping Centers and Digital Analytics Association.
Yvette holds an Executive MBA from York University’s Schulich School of Business and Northwestern University’s Kellogg School of Business Global EMBA program, a Masters Certificate in Lean Six Sigma - Black Belt from York University and a BA Communications Studies degree from the University of Windsor and holds a Chartered Marketer. designation, a professional marketing designation developed by the Canadian Marketing Association.
When Yvette's not working hard, she plays hard! During lock down, she turned into a lock-down inspired dessert home-chef for her kids and engages in BIPOC community outreach virtually. As the world has opened up again, she is excited to continue "playing mas", visiting wineries around the world, cruising the Mediterranean and speed walking, playing tennis and golf. Yvette is married with 3 children and lives in Oakville, Ontario, Canada.
Book her to speak, host or moderate at your virtual event, or present as special guest speaker at your webinar or meeting today.