Yvette A. Elliott

Coach. Operator. Educator. Trusted Advisor. 

 

I built my career at the intersection of where digital meets business — and where strategy meets execution. Over 20 years, I've led agencies, served as COO of one of Canada's top digital analytics firms, coached C-suite executives, embedded as a Fractional COO inside scaling companies, and stood in front of 50+ organizations as a workshop facilitator and keynote speaker. My clients don't come to me for a framework. They come because they need someone who has been in the room, made the hard calls, and knows what it actually takes to lead through complexity.

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What Makes Yvette Different

Most advisors bring either strategic vision or operational experience. Yvette brings both — and has the scars to prove it. As former COO of ClickInsight Corporation, one of Canada's leading digital analytics firms, she built and scaled operations from the inside. As current Fractional COO in the retail tech SaaS space, she still does. That means the insight her coaching clients receive isn't theoretical — it's drawn from decisions she is actively making in real businesses right now.

She also holds a Lean Six Sigma Black Belt Certificate from Schulich School of Business, a credential that combines operational precision with business school rigor, and one that shapes how she helps leaders build organizations that don't just grow, but run with precision.

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Background & Experience

Yvette's career spans sales, marketing, and operations leadership across technology, commercial real estate, and entertainment — giving her a cross-industry lens that most specialists simply don't have. She progressed from early sales and digital marketing roles to COO of ClickInsight Corporation, one of Canada's top digital analytics firms, and later to Chief Operating Officer at Mall Maverick, a vertical SaaS company delivering omni-channel CMS solutions to shopping centers across North America. This dual perspective — building systems for both analytics agencies and enterprise clients — gives her unique insight into the real challenges leaders face when scaling.

She is called in by Agentiiv, Canada's first fully hybrid Human + AI consultancy, to advise their enterprise clients directly — including organizations navigating large-scale digital transformation or AI adoption. She is also a participant in the OpenAI Forum, placing her at the table with the people actively building the future of AI.

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Proprietary Frameworks

Yvette's coaching and consulting are anchored by three proprietary, copyright-protected frameworks developed from over two decades of real-world application:

• AI Agents Revolution Framework — helping leaders move from AI curiosity to AI-driven organizational performance

• Authentic Social Content Architecture — building content systems that create genuine authority and audience trust

• Social Search Dominance Blueprint — positioning businesses to win in the new era of AI-powered search

These aren't academic theories. They were forged at ClickInsight and Mall Maverick, refined through teaching hundreds of university students, and battle-tested with clients across multiple industries.

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Teaching and Thought-Leadership

As an Adjunct Professor at Toronto Metropolitan University and Sheridan Institute of Technology, Yvette developed and teaches the Strategic Storytelling and AI course — translating cutting-edge AI concepts into immediately actionable business strategies for the next generation of leaders. She is a recognized voice in Canadian media on AI and digital trends, a featured national television commentator, an ICSC conference speaker, and a LinkedIn Top Digital Marketing Voice.

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In 2024, she was recognized as Thought Leader of the Year, Americas (Silver Award) by Women Changing the World Global Awards — specifically for her thought leadership on "The New P is Platforms — Modernizing the Marketing Mix Model for Today's AI Era," a framework that has since become a cornerstone of her teaching and advisory work.

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Her thought leadership extends beyond the classroom. She has been featured in Marketing Magazine for her work on the "Yorkdale is Me" campaign — one of Canada's early social commerce successes — and quoted in the Mitsubishi Motor Sales of Canada Canadian Newsroom for her role in launching one of the first object-based augmented reality retail tools in the Canadian marketplace. She has also been profiled by The Edge Leaders as a specialist in digital technologies and AI transformation.

 

Credentials

• MBA, Kellogg-Schulich Executive Program (Northwestern University / York University)

• Chartered Marketer (CMA)

• Lean Six Sigma Black Belt Certificate, Schulich School of Business

• EOS Integrator

• Course Developer & Instructor, Toronto Metropolitan University

• Founding Member, Authority Hacker AI Accelerator — an invitation-only, globally recognized program for elite digital marketers and business leaders implementing advanced AI-powered systems at scale. 

• LinkedIn Top Digital Marketing Voice (Former)

• Thought Leader of the Year, Silver Award 2025 — Women Changing the World

• Speaker, ICSC US and Canada

• ICSC Canadian Shopping Centre Award Winner — "Yorkdale is Me" Digital and Social Campaign

• Board Member, Oakville East Federal Liberals Association

• Former Board Member, Black Engineers of Canada Association

• National Media Contributor on AI and Digital Trends

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How To Work With Yvette

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Executive Coaching
For CEOs and senior leaders who need a trusted thinking partner to navigate complexity, make confident decisions, and lead through change — with someone who has actually operated at the executive level.

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Fractional COO
For scaling companies that need senior operational leadership without a full-time hire. Yvette embeds in your business, brings clarity to your processes, and helps your team execute at the next level.

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Speaking & Workshops
Keynotes and hands-on workshops featuring Yvette's proprietary frameworks — AI Agents Revolution, Social Search Dominance, and Authentic Content Architecture — for corporate teams, conferences, and industry events.

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Academic Partnerships
Bring university-level AI and digital strategy curriculum in-house for your marketing and leadership teams, or engage Yvette for guest lectures and executive education.

 

​Ready to have that conversation? Let's Talk →

📞 647-528-9907 | 📧 Email Yvette | 🔗 [LinkedIn: /in/yvetteaelliott]