Yvette A. Elliott, MBA, Chartered Marketer, is a leading marketing technology analytics executive who helps mid-size businesses navigate digital transformation with practical, proven frameworks. As Lead Executive Advisor at agentiiv.com, Founder of Elliott Marketing Digital Consulting, and Adjunct Professor teaching Strategic Storytelling and AI, she brings comprehensive business development, corporate strategy, and operations management expertise acquired across technology, commercial real estate, and entertainment sectors—both agency and client-side.
 

What Makes Yvette Different

Yvette has devised a unique operational system that leverages extensive cross-industry experience—from entertainment to commercial real estate to technology—to develop strategic operational plans that drive measurable organizational achievements. Her keen ability to identify opportunities from emerging trends using data analytics, combined with hands-on COO experience at both digital analytics agencies and enterprise clients, means she understands both the consultant's strategic perspective and the client's implementation reality.

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Background & Experience

Yvette's 20+ year career spans sales, marketing, and operations leadership across technology, commercial real estate, and entertainment. She progressed from early sales and marketing roles to leading one of Canada's top digital analytics firms (ClickInsight Corporation) as COO, and later serving as Chief Operating Officer at Mall Maverick, where she leads cross-functional teams delivering omnichannel CMS solutions. This dual perspective —building systems for both analytics agencies and enterprise clients— gives her unique insight into mid-market digital transformation challenges.

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Current Roles

Yvette currently serves in three complementary roles that inform her approach to mid-market digital transformation:

• Lead Executive Advisor at agentiiv.com—Canada's first fully hybrid Human and AI consultancy, where she democratizes AI for leaders who can't afford Big 4 consulting firms

• Founder of Elliott Marketing Digital Consulting—a boutique digital agency with 20+ years of award-winning experience specializing in SEO, PPC digital advertising, AI, and MarTech advisory

• Adjunct Professor at Toronto Metropolitan University, where she developed and teaches the Strategic Storytelling and AI course

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Her frameworks, including the AI Agents Revolution Framework, Authentic Social Content Architecture, and Social Search Dominance Blueprint, aren't academic theories; they're battle-tested strategies from her work at ClickInsight and Mall Maverick, now taught in higher education.

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Why Leaders Trust Yvette

Small and mid-market companies need strategic guidance without Big 4 price tags. Yvette's dual perspective, as both a practicing COO who has built and scaled operations and as an educator training the next generation, means she understands both boardroom pressures and implementation realities. Her frameworks have been refined through teaching hundreds of business students and applied across diverse sectors from technology startups to commercial real estate firms. She's been featured as a thought leader on national television, speaks at industry conferences, and has been recognized as a LinkedIn Top Digital Marketing Voice—but her real value is making sophisticated digital strategy accessible and actionable for teams without unlimited resources.

 

Areas of Expertise

• Marketing Technology Analytics & Integration

• AI Strategy & Executive Coaching

• Strategic Planning & Digital Transformation

• GTM - Tactic digital marketing including SEO/AEO, PPC

• Marketing Performance Optimization & Analytics

• Cross-Industry AI & Digital Innovation

• Leadership Excellence & AI Governance

• Academic Program Development & AI Education

Speaking, Workshop & Consulting Focus:
Yvette delivers keynote presentations and workshops that translate complex AI and digital concepts into actionable business strategies. Recent engagements include national television appearances discussing digital trends, participation in the OpenAI Forum, and development of the Strategic Storytelling and AI curriculum at Toronto Metropolitan University featuring one of her three copyright frameworks. 

Credentials

• Course Developer & Instructor, Toronto Metropolitan University

• EOS Integrator

• Executive MBA, Kellogg-Schulich Global Program

• Chartered Marketer (CMA)

• Board Member, OEFLA

• Speaker, ICSC

• National Media Contributor on Digital Trends

• Lean Six Sigma Black Belt, Schulich School of Business

• Former Board Member, Black Engineers of Canada Association

• LinkedIn Top Digital Marketing Voice

 

How Businesses Work With Yvette

Executive Coaching & Advisory
Transform your leadership team's AI literacy and digital competency through agentiiv.com's hybrid Human + AI coaching model—designed for mid-market budgets.

 

Strategic Consulting
MarTech integration, digital transformation roadmaps, and process improvement strategies that don't require enterprise-scale resources or massive tech teams.

 

Speaking & Workshops
Keynotes and hands-on training sessions featuring proven frameworks: AI Agents Revolution, Social Search Dominance, and Authentic Content Architecture.

 

Academic Partnerships
Bring Yvette's university-level curriculum in-house for your marketing and leadership teams, or engage her for guest lectures on AI in business.

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📞 647-528-9907 | 📧 Email Yvette | 🔗 [LinkedIn: /in/yvetteaelliott] | 📅 [Book a Consultation]

Always open to good conversations about the future of business in the digital & AI age