Yvette Elliott
The S.A.F.E. Approach to GenAI Adoption for Leaders: Leading with Confidence in the Age of Artificial Intelligence
how leaders approach GenAI adoption with confidence and ensure it delivers the promised value without ethical pitfalls
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Yvette Elliott
- May 6
- 3 min
PRESS RELEASE: Canadian Yvette A Elliott Being Recognized Globally for Modernizing the Age-old Marketing Mix Model
Canada's Yvette A. Elliott has been selected as an award finalist for the 2024 Women Changing the World Global Awards - Thought Leader
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Yvette Elliott
- Apr 14
- 3 min
Time to E-E-A-T - How to avoid the Google Core Update March 2024 penalty box
In my experience as a digital marketer, for almost as many years as it seems it’s taking the Toronto Maple Leafs to win a Round 1 series...
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Yvette Elliott
- Mar 27
- 3 min
GenAI Threats Hiding in Plain Sight
There is uncomfortable GenAI usage secret happening internally at many companies involving your employees of all levels, management and...
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Yvette Elliott
- Mar 12
- 3 min
Introducing the new P is Platforms - Modernizing the Marketing Mix Strategy for Today’s AI Era
The new P is Platforms modernizes the marketing mix model strategy for today's AI era by including key elements into marketing planning
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