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The S.A.F.E. Approach to GenAI Adoption for Leaders: Leading with Confidence in the Age of Artificial Intelligence
how leaders approach GenAI adoption with confidence and ensure it delivers the promised value without ethical pitfalls
Yvette Elliott
May 14, 20243 min read
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PRESS RELEASE: Canadian Yvette A Elliott Being Recognized Globally for Modernizing the Age-old Marketing Mix Model
Canada's Yvette A. Elliott has been selected as an award finalist for the 2024 Women Changing the World Global Awards - Thought Leader
Yvette Elliott
May 6, 20243 min read
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Time to E-E-A-T - How to avoid the Google Core Update March 2024 penalty box
In my experience as a digital marketer, for almost as many years as it seems it’s taking the Toronto Maple Leafs to win a Round 1 series...
Yvette Elliott
Apr 14, 20243 min read
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GenAI Threats Hiding in Plain Sight
There is uncomfortable GenAI usage secret happening internally at many companies involving your employees of all levels, management and...
Yvette Elliott
Mar 27, 20243 min read
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