top of page
  • Writer's pictureYvette Elliott

PRESS RELEASE: Canadian Yvette A Elliott Being Recognized Globally for Modernizing the Age-old Marketing Mix Model

Yvette A. Elliott Earns a Finalist Spot at the 2024 Women Changing the World Awards 

OAKVILLE, ONTARIO, MAY 6, 2024, Canada's Yvette A. Elliott has been selected as an award finalist for the 2024 Women Changing the World Global Awards - Thought Leader category for her work “The new P is Platforms - Modernizing the 4P's Marketing Mix Model for today's Intelligence Era” taking place in London, United Kingdom on May 25, 2024 presented by Sarah Ferguson, Duchess of York and Oprah Winfrey’s all-time favourite guest, Dr. Tererai Trent. 

Yvette introduces a seismic shift to the traditional 4 P’s of marketing model - Product, Place, Price and Promotion - by adding a new framework component - ‘Platforms’.  Yvette’s modernization of the marketing framework shakes up the age-old “holy-grail" of the 4P’s Marketing Model, a standard that has been largely unchanged since the television era of the 1960’s.  Her revision standardizes the monumental role of technology in marketing today.  

‘Platforms’, coined by Yvette Elliott, refers to the tools, applications, and software that marketers employ to plan, execute, manage, and measure marketing strategies, programs, tactics, and administration. This formal addition to the 4 P’s of Marketing is a strategic response to the increasingly fragmented approach to the integration of technology across all business operations. Unlike traditional marketing operations, which focus on the execution and management of marketing activities, ‘Platforms’ emphasizes the strategic and cohesive use of technology.

“Formally updating the marketing framework with ‘Platforms' fills a significant void left by the traditional 4P’s model.  Technology in marketing has been seen as tactical and the next generation of marketers are disadvantaged with the current fragmented approach to incorporating technology into marketing both in business and in their formal education. My hope is that this framework reset ensures a more strategic and integrated use of technology in marketing, benefiting the current and future generations of marketing professionals. I’m honored to be recognized as aThought Leader of the Year finalist for the Women Changing the World Awards.  Let’s not just adapt to change - let’s drive it. ” says Yvette A. Elliott.

Dr. Trent explains, “These exceptional women are here to awaken hearts, give permission to recapture dreams and inspire the women of the world to come together to forge a brighter path for all. The rising of women is the awakening of everybody.”

Dr. Trent’s vision for these awards is to empower women everywhere to reclaim their sacred dreams and call on women across the globe to unite and pave the way towards a better future for all.   Yvette Elliott is a thought leader who doesn’t just raise the bar – she reimagines it. 


With over 20 years of award-winning experience in digital marketing, sales and business development, Yvette A. Elliott is the President of Elliott Marketing Digital, former Chief Operating Officer at ClickInsight Corporation - a leading digital analytics consulting firm, an Adjunct Professor of marketing and business development at Sheridan College Institute of Technology and Innovation, and guest speaker for business associations and at global conferences.  She holds an Executive MBA from York University’s Schulich School of Business and Northwestern University’s Kellogg School of Business Global EMBA program, a BA Communications Studies degree from the University of Windsor, is a Chartered Marketer, a professional marketing designation by the Canadian Marketing Association and in April 2024 named a LinkedIn Top Digital Marketing Voice.


The Women Changing The World Awards and Summit are a global awards program recognizing women achieving outstanding success in areas such as sustainability, humanitarian work, leadership, advocacy, tech, product development, education, health and innovation. The awards are designed to recognize the growing number of women who are leading the way in making the world a better place for us all and inspire other women to answer the call to take action.

Read the complete finalist list at

- 30 - 

To schedule an interview with Yvette A. Elliott or more information, please contact Akili Bernard at or 647-528-9907. 

For more information on the Women Changing the World Awards visit

Websites: and emdigital.caFacebook, LinkedIn:       @yvetteAelliott

2 views0 comments


bottom of page