AREAS OF EXPERTISE
The Yvette Difference
Most advisors hand you a framework and leave. Yvette coaches your thinking and operates inside real businesses — currently serving as Fractional COO for a vertical SaaS company in the retail tech space and called in by enterprise AI firms to work directly with their clients. She doesn't just know the theory. She's living it.
A Bit About Yvette
Yvette A. Elliott, MBA, Chartered Marketer, is the Founder of EMDigital & AI, an executive coach, Fractional COO, and sought-after keynote speaker working at the intersection of AI, digital strategy, and business transformation. Drawing on 20+ years of experience, including serving as COO of ClickInsight Corporation, one of Canada's top digital analytics firms, she brings a rare combination of boardroom strategy, operational precision, and Lean Six Sigma-level execution to every engagement. She is called in by enterprise AI firms to coach and advise their clients directly, serves as Fractional COO for a vertical SaaS company in the retail tech space, and works with leaders who need a trusted thinking partner to navigate complexity, make confident decisions, and lead through change. A Founding Member of the globally exclusive Authority Hacker AI Accelerator, a recognized voice in Canadian media on AI and digital trends, and Adjunct Professor at Toronto Metropolitan University and Sheridan Institute of Technology, Yvette brings academic rigor and real-world perspective to every engagement, whether in the boardroom, the classroom, or on stage. She is the trusted advisor businesses turn to when leaders are ready to close the gap between what's working in pockets and lead with clarity across the whole organization.
